Gender:
Male
Female
Age Group:
12 - 17
18 - 24
24 - 34
35 - 44
45 - 54
55+
Race:
White / Anglo
Hispanic
African American
Other
Occupation:
Blue Collar
White Collar
Student
Other
Type
of Dwelling:
Single Family Home
Apartment
Condo / Townhouse
Other
Household
Income:
Under $ 20,000
20,000 - 29,999
30,000 - 49,999
50,000 - 99,999
100,000 +
Education:
Students, Grades 6-12
Some High School
High School Graduate
Some College
College + |
64%
36%
13%
15%
18%
22%
19%
13%
72%
12%
11%
5%
48%
38%
8%
6%
77%
13%
5%
5%
15%
19%
30%
28%
8%
13%
17%
33%
21%
16%
|
Marital
Status:
Married
Single
Divorce / Widowed
Type
of Vehicle Driven:
Pickup
Mid-sized Car
Full Sized Car
Sports Car
Compact Car
Van
Motorcycle
No Vehicle Owned
Brand
Loyalty:
Motor sports fan are the most
brand loyal.
Motorsports
MLB
NBA
NFL
Olympics
Likelyhood
of using a sponsors product seen at a race track:
Much more likely
Not at all likely
Don't know
Lifestyle:
Own a set of tools
Perform own vehicle maintenance
Purchase parts from mail order
Plan on buying a new car in-
the next 12 months
Own a camera
Own a car stereo
Are beer consumers
Have cable or satellite
Are soft drink consumers
Own a cellular phone
Own a computer
Are Connected to the internet |
52%
38%
10%
33%
20%
18%
10%
7%
7%
1%
4%
73%
38%
38%
36%
28%
73%
22%
5%
96%
91%
79%
32%
92%
79%
79%
87%
94%
61%
77%
61%
|
