PROPOSAL
My name is Mark Selinger, Owner of Got Caught Racing. We are looking
to establish long lasting marketing partners through our motor
sports program. We feel our racing program can be a very effective
and inexpensive way to promote your business, getting your business
exposed to potential customers and give you maximum return for
your investment.
Motor sports enthusiasts are famous for their brand loyalty! Why
else would major corporations ranging from Proctor & Gamble
to Mc Donald's use motor sports advertising year after year? Smaller
companies sponsor local racers for the same reason...motor
sports advertising works! Corporate sponsors get
their biggest "Bang
for the Buck" through auto racing, according to Joyce Julius
and associates survey reported in Financial World.
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An
analysis of 1,100 sporting events showed that eight of the
ten best promotional values in their fields are motor sports
events. Racing is thus not only the most glamorous, high
tech form of advertising and promotion in the world, Itís
also one of the most cost effective.
At the very lease, it offers a high speed billboard whose
impact can be multiplied many times by additional public
relations efforts and personal appearance by the car and
driver. |
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Drag
racing is a great way for a advertiser to build product support
and increase the bottom line profits. Drag racing fans develop
strong loyalties to companies that support their favorite sport.
Their preferences span the spectrum of consumer products, from
sophisticated electronics to fast food. Drag racingís demographics
are a perfect match for the marketing goals of both automotive
and non automotive companies alike. According to a poll from North
American Testing Organization in 2001 it States "70 percent
of NHRA fans say they're more likely to choose motor sports sponsors
products over comparable brands".
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Recent
statistics have shown that motor sports fans are affluent,
educated, upscale, brand loyal consumers. Three out four fans
testify that they consciously purchase the products and services
of businesses involved with motor sports.
The bottom line is that drag racing offers sponsors a unique
opportunity to focus clearly on their marking objectives,
to reinforce their corporate image to thousands of current
and potential customers, increase market share and earn a
maximum return for their investment. |
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